What began as a mundane graphics class project is now a trending label which reinforces the timeless truth: “The house always wins” — even in the fashion world.

Four and a half years ago, Tim LeNoir, UNF alumni, started designing silkscreen prints on T-shirts, fulfilling a class assignment to create a fictitious company.

He began playing around with different themes inspired by beach life and his fascination with World War II. As an allusion to the popular American graffiti found on new weapons and conquered French cities during wartime … …